The power of one

By Smitha, Nokia

Customer Documentation Developer, Nokia

The title, The Power of One, reminds me of creation. Creating anything is incredibly fulfilling. It is a way of expressing thoughts and exploring ideas. With this inspiration, let me share a story.

The Power of a Team

Our team captures the essence of teamwork, constantly pushing the boundaries of innovation and creativity. Each member contributes unique perspectives, leading us to look at and implement fresh ideas that drive our mission forward.

In response to customer feedback, we turned to a powerful tool—video, to help bridge the gap caused by customer unfamiliarity.

The power of our team was evident in every step of this journey. Each member brought their strengths to the table, whether it was an eye for design, technical expertise, creative scripting, or attention to detail. Our entire video library was designed to be barrier-free, ensuring accessibility for everyone, including those with different abilities. 

In the end, The Power of a Team became our guiding principle. We discovered that through our collective strength, we could create impactful solutions that resonate with our customers.

The Power of Interactivity

As we refined and expanded our video offerings, we noticed a significant strengthening in our customer relationships. Our videos evolved from instructional tools into a bridge connecting us with our audience.

To further enhance user engagement, we turned our attention to interactive videos. We surveyed the rising popularity and its potential to transform learning and connection. Unlike traditional one-way videos, interactive formats allow users to click on elements, make choices, answer questions, and explore different paths, creating a two-way experience.


Our leaders embraced this challenge and authorized us to explore and implement the concept. The teammates who came up with the idea were thrilled, and I was excited to become a part of the team. We discussed the inputs, logic, timeline, and effort, and I was given the opportunity to create the video. Although we faced some challenges, we worked together to troubleshoot and ultimately created a draft.

We incorporated clickable hotspots, quizzes, surveys, branching paths, and call-to-action buttons, enabling viewers to navigate topics easily and interact with the video content. Interactive videos are effective because of increased engagement, personalization and control, and better retention and learning.

The impact of interactive videos is enormous:

With good team effort and strong support from our leaders, we are transforming a challenge into an opportunity, demonstrating that collaboration drives innovation. Our journey is ongoing, and we are unstoppable. Together, we are not just a team but a force for positive change in our industry.

Smitha

With 24 years of diverse documentation experience, Smitha has honed her skills across several domains. Her career began with a year of crafting study materials, followed by 20 years in healthcare documentation, and 3 years in technical documentation. Her flair for writing drives her ability to present complex information clearly and easily to diverse audiences. She is a quick learner, highly organized, and resourceful. She has created professional videos, trailer video for Wavelengths conferences, and short video clips of team activity. This blend of experience and dedication ensures that she delivers good quality documentation that effectively communicates key information.