Content engineering: Embrace your role and make an impact

By Joe Boyle
Senior Content Engineering Manager, Hewlett Packard Enterprise, Galway.

If I had to pick just one area I’m passionate about as a leader and a teammate, it is the push for technical writers to see themselves as key contributors within the product team. Quite often, documentation can be treated by some functions as an afterthought – it’s not a problem until it’s a problem. That is something I have never been willing to accept, and I’ve constantly encouraged writers I’ve worked with not to accept it either.


I’ve heard colleagues use the phrase “I’m just a writer” to justify staying silent and accepting late feedback, unreasonable requests, or a general lack of professional courtesy from the many cross-functional teams that writers collaborate with daily. I don’t accept that in my teams. I’ve seen that with the right encouragement, technical writers can evolve and add value in areas not considered to be within our wheelhouse.

We need to take every opportunity we can to learn about the technology we write about; rather than rely on the SME, become the SME!

If you see an issue in the product, raise a bug. If you feel a particular workflow can be improved, let the UX team know. If the Product Management team isn’t familiar with content delivery, educate them.

Remember that content engineering is the least siloed team in a tech company because we cannot afford to be. Do not underestimate how important

that is. Just by performing your day-to-day work, you see how products go from concept to commit to delivery, all the way through to how they get announced to the

world. You are ideally placed to forge your career path if you learn as much as you can about the various functions you collaborate with.

It is an exciting time to be a content engineer; just think of the various areas where we can contribute: UX, Content Strategy, GenAI search, Prompt Engineering, API

Documentation, Docs as Code initiatives. Still think you’re “just a writer”?

Think again.


The current head of HPE Hybrid Cloud and CTO is Fidelma Russo. Anytime I’ve heard her speak, her honesty always resonates. She delivers very simple messages that you can apply to any role. So, if you’re not willing to take career advice from me, take it from Fidelma instead: ‘‘Don’t sit in the background. Say what you need to say. Sit at the table...your career is your own.’’

Joe Boyle

Joe Boyle is currently the Senior Content Engineering Manager at Hewlett Packard

Enterprise, Galway. For the past 13 years, he has primarily worked in technical

documentation and content engineering roles. Midway through his career, he spent a couple of years as a design support engineer, and in recent years, he transitioned into leadership roles in content engineering.